About Serena and Lily
After an entire year spent indoors, summer doesn’t just mean it’s time for a new wardrobe, but a home makeover too! The only question is, where to begin? Serena and Lily will have an answer that’s right for you. From bath mats to wall sconces, this home decor company’s line of casual, coastal-inspired designs is guaranteed to brighten up your home.
Featured in such publications as Vogue, Business Insider, and Home Beautiful, and boasting an Instagram following of 853K, the brand has snagged plenty of attention for its expansive line of furnishings and accessories—but does the reality live up to the image? This Serena and Lily review will take a deep dive into all the details about the brand so that you can decide!
Overview of Serena and Lily
When Serena Dugan, a freelance textile designer and decorative painter, left her portfolio at Lily Kanter’s store in 2003, she didn’t know it would bloom into a business partnership. Just two hours after meeting, the two women had agreed to launch a baby line, and within six months they were selling their products in 600 stores.
From its base in Sausalito, California, the company quickly expanded from baby bedding to kids bedding, adult bedding, and then furniture and decorative accessories. In 2013, the company changed its business model from wholesaling to selling directly to consumers, reaching a whole new level of success.
Now with its own dedicated stores all across the country, and flush with media attention thanks to its high-profile celebrity associations (such as designing the nursery for Jennifer Garner and Ben Affleck’s daughter), Serena and Lily is firmly established as one of the leading home decor retailers in the country.
Before we begin our survey of some of the company’s bestselling products, this Serena and Lily review will highlight the brand’s most notable highlights.
- Wide range of furnishings for bathrooms, bedrooms, living and dining rooms, and outdoors
- Equally large variety of home decor accessories, including rugs, pillows and throws, lighting, and art
- Free design advice available
- In-person and online shops
- Free shipping and free returns for all bedding
- Installment payment plans available via Affirm
- Ships to all 50 US states and Canada
From Serena and Lily bar stools to pillows, mattresses, bookshelves, dining tables and more, this brand has such an embarrassment of riches in its product line that we can’t hope to go through them all! This Serena and Lily review will focus on some of the company’s most notable bestsellers to give you an idea of the brand’s particular vibe.
Serena and Lily Wallpaper Review
Your walls sure look like they could use a makeover, but painting is just so messy—so why not get yourself some lovely Serena and Lily wallpaper instead? Sure, you’ll still need to paste it up, but just think how great it’ll look once you’re done!
Below in this Serena and Lily review, we take a look at two of the brand’s most popular products in this category.
Serena and Lily Priano Wallpaper Review
Are you looking for a subtle yet striking design? The Priano Wallpaper has you (and your walls) covered. Featuring a delicate vine-themed design, this wallpaper will make any room feel warm and inviting, but not crowded and busy.
The Priano comes in five different colors: navy, sky blue, dusty pink, mink, or green, the latter of which really brings out the vine design! You can try pasting this up yourself, but given the size of each roll (27” wide x 27’ long), the company recommends that you engage a professional installer.
Dress up your walls with the Priano Wallpaper for $128. And why not complete the effect with a Serena and Lily mirror to accessorize?
Serena and Lily Martinique Wallpaper Review
If you’re looking for a more traditional but far from drab design, the Martinique Wallpaper could be a perfect fit for you! In its coastal/white hue, this has a gentle, blue-tinted beauty that would be even more atmospheric with one of the Serena and Lily lighting solutions. (We’re less crazy about the earth-toned natural/white option, but that’s just us!)
This wallpaper is made of 97% paper and 3% yarn, and since every paperweave has natural variations, each panel will be slightly different. The company recommends professional installation, and advises not to use it in bathrooms or any area with excessive moisture or humidity.
Be advised that the paperweave technique considerably ups the cost: the Martinique Wallpaper is a pricey $348.
Serena and Lily bedding was where the brand began, and its flagship product still takes the cake! This Serena and Lily review will spotlight two of the brand’s most prominent designs.
Serena and Lily Brookside Duvet Cover Review
If you’re looking for a classic bedding design with a twist, the Brookside Duvet Cover is right up your alley. In pristine white with either sky-blue or flax-brown embroidery around the border, this duvet tops its beautifully simple design off with tassels for an extra flair.
Made from 100% eco-friendly materials, this duvet cover is light, warm, and beautiful, and the hand embroidery means that every item will be unique. And don’t worry about the tassels falling off in the wash, they’re reinforced!
Pair this duvet with some Serena and Lily pillows (the Brookside Shams would match perfectly) and your bed set will be complete. The Brookside Duvet Cover comes in three sizes, and at three corresponding price points:
- King/Cal King— $498
Serena and Lily Positano Linen Duvet Cover Review
Not into tassels? Maybe the Positano Linen Duvet Cover is more your thing. With no designs but an abundance of colors to choose from, this 100% eco-friendly European linen duvet will keep you cool when other duvets would feel like an oven, and warm when baby, it’s cold outside.
This duvet comes in your choice of eight different California-inspired colors: white, sky, ocean, vintage indigo, french blue, eucalyptus, lavender, wild rose, and terracotta. If you decide to accessorize your room with a Serena and Lily coffee table or other furnishings, this bedding would be perfect: the simple, clean design perfectly compliments all home accessories.
The Positano Linen Duvet Cover is available in the following sizes:
- King/Cal King—$378
Serena and Lily Rugs Review
With the company’s ridiculously expansive range of products, you had to know that there would be Serena and Lily rugs as well, right? Below, our Serena and Lily review takes a look at two of the brand’s bestselling designs.
Serena and Lily Amelia Hand-Knotted Rug Review
Looking for a beautiful plush rug? The gorgeous Amelia Hand-Knotted Rug weaves together varying shades of blue into a unique pattern that resembles a rolling field dotted with flowers. Since each rug is made by hand, every rug’s pattern will be slightly different, adding a wonderful artisanal touch to your decorating.
Made from 97% wool, the Amelia is soft, silky, and gorgeous, but that quality comes at a cost: this is one expensive rug! The various size options and their corresponding price points are below:
- 3.5’ x 9’—$1,798
- 6’ x 9’—$2,298
- 8’ x 10’—$2,998
- 9’ x 12’—$3,998
- 11’ x 14’—$5,998
- 12’ x 18’—$7,698
Serena and Lily Mirabelle Rug Review
If you’re looking for a statement piece to go beneath your Serena and Lily chair, the Mirabelle Rug may be exactly what you’re looking for. Made with 100% New Zealand wool and hand-crafted, this gorgeous rug has an intricate dot design that is absolutely unlike anything you’d find at your local rug warehouse.
The Mirabelle Rug also comes in two colors: deep-blue indigo with a contrasting ivory pattern, or off-white ivory with a faded-brown pewter pattern. Sizes and prices are as follows:
- 2.6’ x 10’—$698
- 6’ x 9’—$1,498
- 8’ x 10’—$1,898
- 9’ x 12’—$2,498
- 11’ x 14’—$3,298
- 12’ x 18’—$4,798
What Type Of Style Is Serena and Lily?
Serena and Lily defines its aesthetic as “California coastal,” perfect for casual but attractively and thoughtfully designed settings—what the brand calls “put together, yet livable.” The beach stripe is especially popular right now during the summer months, with bright and light colors that match the blue skies-and-white sands vibe of the season.
Does Serena and Lily Have A Store?
Yes it does, and plenty of them! On the brand website, there are dedicated pages to the company’s stores across the US, from California to New York. If you’re looking for a Serena and Lily outlet, there are currently only two, both in California (Berkeley and Vacaville)
Is Serena and Lily Wallpaper Prepasted?
Serena and Lily wallpaper typically comes pre-cut but unpasted, so that you have more control over the paper. The brand strongly recommends that you get professional installation for all of its wallpaper.
Who Is Serena and Lily For?
While Serena and Lily began as a bedding line, it has now expanded to encompass the entire range of home and garden furnishing and accessories. Whether you’re looking to dress up your living room or create an inviting patio set-up, this brand has everything you’ll need.
As this Serena and Lily review noted above, the brand’s underlying philosophy is based on making your home an inviting space, not a showroom. Its core belief is that “[your] home should be a welcoming oasis – your favorite place to retreat, gather, and live well every day.
Comparison: Serena and Lily vs. One Kings Lane
To get more of a perspective on what this brand is all about, our Serena and Lily review took a look at a comparable online furniture retailer, One Kings Lane. While both companies sell a variety of furniture and home accessories at similar price ranges, and both offer design consultations, there are quite a few differences between the two.
Firstly, One Kings Lane doesn’t just sell its own products: its offerings include collections from brands like Regina Andrew, Community, and Ralph Lauren Home. Also, unlike Serena and Lily, One Kings Lane does not ship outside of the US, and it has limited shipping options for Alaska and Hawaii.
Most importantly, the brand’s respective aesthetics are quite distinct. While Serena and Lily aims to bring a casual-coastal feel into your home, One Kings Lane has a more classically ornate feel. So if you are in to that casual look then Serena and Lily is definitely the way to go.
Want to learn more about One Kinds Lane? Then check them out in our full One Kings Lane Furniture Review and see how they stack up!
Serena and Lily Reviews: What Do Customers Think?
After going through various review sites and blogs, this Serena and Lily review found that the brand has a rather mixed reception among customers. While many people praise the designs, there are also several complaints about negative customer service experiences.
Let’s start with the positives. On Sitejabber, one customer wrote that the brand has “Beautiful products and very easy ordering. I have ordered a lot for my new house and this is one of the companies that is actually reliable/ships on time. Would definitely order from Serena and Lily again!”
That sentiment is echoed by another reviewer on Trustpilot, in a less effusive fashion: “Good quality and really nicely curated items.”
That’s just a sampling of the large amounts of praise that the company’s products get—but now this Serena and Lily review has to reveal all the flak that the company itself receives from customers. On Sitejabber, the brand has a dismal rating of 1.48/5 stars from 60 reviews, indicating that “most customers are generally dissatisfied with their purchases.”
The majority of complaints have to do with customer service issues, as with this unlucky buyer: “Great products but no customer service. I can’t get reimbursed, it’s taken out of my account right away but the return has been weeks.”
The brand’s Trustpilot rating of 3.4/5 stars is less notable than its Sitejabber score, as that average comes from only 6 reviews. Even with this tiny number, though, complaints about customer service persisted, as with this comment below:
“I emailed their customer service and received an automatic response that they would reply in 3-5 business days. Never heard back. Emailed again after a week. Never heard back. Awful customer service.”
Given this very noticeable pattern of negative experiences, this Serena and Lily review checked out the company’s page on the Better Business Bureau. While the brand has a similarly dismal rating of 1.27/5 stars based on 22 customer reviews, it nevertheless receives an “A+” score from the BBB because the company consistently responds to customer complaints.
Ultimately, it seems that while Serena and Lily’s online and telephone customer service is lacking, the company does provide good customer care when you visit in person. Unfortunately, even with the large number of stores, this is not feasible for everyone—and given the brand’s high prices, it’s no wonder customers are so concerned when they have issues with their order.
Is Serena and Lily Worth It?
If you’re looking to buy something from Serena and Lily, you would definitely need to view it as an investment. Both the product and shipping prices are quite high, and given the high quality of the brand’s products, you would need professional cleaning and/or installing assistance, which really makes the costs pile up.
Then again, the high prices make sense. Serena and Lily products are beautifully made, so you will be getting what you pay for. That’s why, in the end, this Serena and Lily review does find the brand to be worth it, if you can swing the price. That said, if you can’t make it to the company’s design shops, keep in mind all those negative experiences with the brand’s customer service.
Serena and Lily Promotions & Discounts
While there is no current Serena and Lily promo code or Serena and Lily coupon available, you can get 15% off your first order when you sign up for the brand’s e-newsletter. This will also allow you to get a birthday discount when your happy day rolls around.
At the time of this Serena and Lily review, there is a “summer tent sale” going on for hundreds of items, with as much as 50% off. Click on the link at the top of the brand website to browse the whole list.
Where to Buy Serena and Lily
While Serena and Lily used to be a wholesaler, it now sells directly to the consumer from its stores or online at serenaandlily.com. All in-person visits are by appointment only at the moment, so be sure to call in advance.
Who owns Serena and Lily?
The company was founded by Serena Dugan and Lily Kanter. Serena departed the company in 2019 to launch her own textile and wallpaper line.
Where is Serena and Lily made?
Some of the brand’s products are made in the US, while others are imported. For example, the Mirabelle Rug was handcrafted in India.
What is Serena and Lily’s Shipping Policy?
Serena and Lily has a wide range of delivery options, and shipping cost depends on the size of your order. Prices for US shipping are below:
- Under $6—FREE standard delivery, $25 for 2nd day delivery
- $6 to $50—$10 for standard delivery, $30 for 2nd day delivery
- $50 to $100—$15 for standard delivery, $35 for 2nd day delivery
- $100 to $150—$19 for standard delivery, $45 for 2nd day delivery
- $150 to $200—$25 for standard delivery, $50 for 2nd day delivery
- $200 to $300—$35 for standard delivery, $55 for 2nd day delivery
- $300 to $400—$39 for standard delivery, $65 for 2nd day delivery
- $400 to $500—$49 for standard delivery, $75 for 2nd day delivery
- $500 to $750—$69 for standard delivery, $95 for 2nd day delivery
- $750 to $1,000—$89 for standard delivery, $110 for 2nd day delivery
- $1000 to $1,500—$119 for standard delivery, $160 for 2nd day delivery
- $1500 to $2,000—$149 for standard delivery, $220 for 2nd day delivery
- $2000 to $4,000—$229 for standard delivery, $330 for 2nd day delivery
- Over $4,000—6% of order total for standard delivery, 10% of order total for 2nd day delivery
Delivery times vary depending on the service, but typically, standard delivery would range between 7-10 business days if the ordered items are in stock, or 2-4 weeks if not. Hawaii and Alaska have their own shipping prices and delivery windows; you can read more on those here.
Canada is the only international destination that the brand ships to. If you order a small package, it will be shipped via FedEx International and will be subject to a 15% shipping and handling fee. Delivery normally takes around 3 weeks.
Large packages will be shipped via White Glove Delivery, and will also be subject to a 15% shipping and handling fee, as well as a 20% brokerage fee, import taxes, and duties. Delivery time for standard items is 6 weeks, or 16 weeks for custom items.
What is Serena and Lily’s Return Policy?
You can typically receive a refund on your purchase within 30 days of receipt. But don’t just send your items in! You should first contact customer care or your local Serena and Lily design shop to get a return authorization.
Bedding and mattresses can be returned for a full refund within 60 days. There are no refunds on gift certificates, fabric swatches, fabric yardage, opened wallpaper, wallpaper swatches, art collection, nursery cribs, or lighting or hanging items that were installed. Custom orders are also ineligible for returns or cancellations.
While design shops cannot accept physical merchandise returns at the present time, you can ship items back. Fees vary depending on the service, and costs will be taken directly from your refund:
White Glove, Room of Choice, and Doorstep items—15% return shipping fee
FedEx returns (except bedding)—$15 return shipping fee