Rose Inc review: ‘I tried Rosie Huntington-Whiteley’s beauty brand & I now understand the hype’
There’s a purpose why Rose Inc is getting determined. Its CEO can also personal anatomically no longer possible cheekbones and an enviable glow, however the real achievement of Rosie Huntington-Whitely’s splendor line lies within the science.
More in particular, biotechnology. The modern-day buzzword in splendor combines technological know-how and nature to shop on endangered or overly fed on substances (like squalene; an component as quickly as sourced from shark livers) creating moral and efficacious alternatives.
So what is Rose Inc all about?
Focusing on clean energetic substances like hyaluronic acid and squalane (see our guide to the barrier boosting hero, here), Rose Inc works with biotech big Amyris, the principle producer of sustainable ingredients, to create bioengineered botanicals. The cease end result: safer, purifier ingredients out of your skincare and make-up bag.
Now, allow’s talk approximately what is at the indoors. Avid TikTok users will in all likelihood already be familiar with Rose Inc’s gentle, glow-y formulation. So popular is the brand’s tinted serum, it has already amassed 194.1M views on the platform, on the identical time as ‘Rose Inc lips’ has a casual 25 billion views.
Addressing the reality that most of us do now not have the time to spend 10-stepping and contouring our manner through our pores and skin care and makeup routines on a day by day foundation, Rose Inc was designed to strip things again. To streamline your ordinary and supply hardworking formulation in its place. ‘Time is a luxury, so the ones products create an instantaneous impact with out a problem,’ said Huntington-Whiteley.
What are the best Rose Inc products?
Eager to see what all the fuss was about, I tried out five of the brand’s cult and bestselling products to date: the Skin Enhance Luminous Tinted Serum, Satin Lip Colour, the Solar Radiance Hydrating Cream Bronzer and Highlighter, and the Hydration Replenish Microencapsulated Moisturiser. Here’s how I got on…
Skin Enhance Luminous Tinted Serum
Unlike any formula I’ve tried before, this contains pigment spheres suspended within a skincare base and infused with hyaluronic acid; it left my skin looking seriously smooth and radiant with just the right amount of coverage (I like a very lightweight base).
Top tip: though I’d usually use my fingers, you’re best off using the Number 3 Foundation Brush for this formula as it helps activate the microencapsulated pigment spheres and creates a more even-looking finish.
Satin Lip Colour
Combining the work of your lip balm and lipstick in one highly-pigmented swipe, this formula is truly a joy to wear. Enriched with vitamin E, the Satin Lip Colour ensured my lips felt comfortable and hydrated, while the rose-brown hue gave them that pillow-y pout for which Rosie is famous.
Solar Radiance Hydrating Cream Bronzer
While I worship at the alter of any cream blusher, I’ve never actually tried it in a bronzing formula. And I’m impressed. Loaded with squalane, along with antioxidant rich Vitamin C & E, rose oil, tourmaline and quartz, it has more skin-loving ingredients than my current serum. And as for the finish, it gave my skin an instant ‘day at the beach’ glow. Result.
Solar Radiance Hydrating Cream Highlighter
Velvety soft and hydrating, this highlighter adds serious glow – equating to the perfect finishing touch for summer months. While the finish wasn’t–whispers it–too sparkly, it was slightly more shimmery than my usual go-to (the ever dewy Westman Atelier Highlighter Stick, for anyone asking). That said, if you like a lit-from-within-glow that doesn’t crease or look chalky, it does all that and more.
Hydration Replenish Microencapsulated Moisturiser
Cooling, non-comedogenic and lightweight, this heatwave-proof formula ticks a lot of boxes for hot days and clammy commutes. On office days, it felt light enough on my skin to layer under my make-up but still super hydrating to combat blasts of air con. I can thank the clever cocktail of ingredients for that: squalane, peptides, vitamin C and niacinamide, to name a few.
Final thoughts
Not your average celebrity beauty line, as TikTok will attest, these formulas are unique in their texture, finish and creation and offer a more sustainable routine thanks to biotech.
If you’re after the golden glow synonymous with Rosie herself, I would highly recommend giving Rose Inc a go.
Softlight luminous hydrating concealer
Details
Ideal for dull skin, dark circles, and discoloration.
This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows.
Details
Ideal for dull skin, dark circles, and discoloration.
This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows.
Usage and tutorials
Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.
“i wanted to create a hydrating liquid concealer that’s a bit of a does-it-all. I can wear it to conceal, but i can also wear it across my whole complexion to give me the coverage i need throughout the day.”
“i like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead.”
“i’m using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well.”
Ingredients
Squalane
- Adds weightless hydration
- Vitamin e
- Nourishes and protects skin
Hyaluronic acid
- Plumps and smooths skin texture
Sustainability
Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.
“i wanted to create a hydrating liquid concealer that’s a bit of a does-it-all. I can wear it to conceal, but i can also wear it across my whole complexion to give me the coverage i need throughout the day.”
“i like to apply a little dot on the edges of my eyes, a couple of little dots around the nose, on the chin, up to the jawline and then a few dots in the center of the forehead.”
“i’m using slight buffing, stippling motions. And, then, just make sure you always bring it down underneath the jawline, as well.”
- 50% post-consumer recycled plastic cap
- 20% post-industrial recycled plastic bottle
- Recyclable carton made from fsc-certified paper and hemp
- Carton printed with soy-based ink
- Leaping bunny certified
Remove wiper from inside bottle with tweezers or scissors and discard with cap and doe foot. Clean remaining product from bottle and place bottle, insert and carton into recycling bin.
Usage and tutorials
Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.
“i wanted to create a hydrating liquid concealer that’s a bit of a does-it-all. I can wear it to conceal, but i can also wear it across my whole complexion to give me the coverage i need throughout the day.”
“i like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead.”
“i’m using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well.”
