The History of the “Pretty Little Thing” Fashion Trend
“Pretty Little Thing” is a popular fashion brand that offers a wide range of affordable and trendy clothing, shoes, and accessories for women. The brand was founded in 2012 by Umar Kamani, the son of the founder of the Manchester-based fashion company, Boohoo.
Since its inception, Pretty Little Thing has grown rapidly and become one of the most recognizable fashion brands in the world. The brand is known for its bold and daring styles, as well as its commitment to inclusivity, body positivity, and diversity.
The rise of Pretty Little Thing can be attributed to a number of factors, including the growing popularity of online shopping, the rise of social media influencers, and the increasing demand for affordable, fast-fashion clothing.
Pretty Little Thing has also been successful in leveraging celebrity endorsements to promote its brand. The brand has worked with a number of high-profile celebrities, including Kourtney Kardashian, Hailey Bieber, and Ashley Graham.
Despite its popularity, Pretty Little Thing has faced criticism for its environmental impact and labor practices. The brand has been accused of contributing to the fast-fashion industry, which is known for its negative impact on the environment and exploitation of workers.
Overall, the history of Pretty Little Thing reflects the changing nature of the fashion industry and the evolving preferences of consumers. The brand has succeeded by offering trendy, affordable clothing that appeals to a wide range of customers, while also promoting inclusivity and diversity.
How to Accessorize Your “Pretty Little Thing” Outfit
Accessorizing your “Pretty Little Thing” outfit can elevate your look and make it stand out. Here are some tips on how to accessorize your outfit:
- Jewelry: Jewelry can add a touch of glamour to your outfit. You can opt for delicate jewelry such as simple stud earrings, dainty necklaces, or bracelets for a more understated look. Alternatively, you can go for bold statement pieces such as chunky necklaces, oversized hoops, or statement rings for a more dramatic look.
- Bags: A stylish bag can be a great addition to your outfit. You can opt for a crossbody bag, clutch, or tote bag depending on the occasion and your personal style.
- Sunglasses: Sunglasses can add a touch of sophistication to your outfit. You can choose from a range of styles such as aviators, cat-eye, round, or square frames depending on your face shape and personal preference.
- Hats: Hats can be a stylish accessory that also provides protection from the sun. You can choose from a range of styles such as baseball caps, fedoras, or floppy hats depending on your outfit and the occasion.
- Shoes: Shoes can make or break an outfit, so it’s important to choose the right pair. You can opt for heels, flats, sneakers, or sandals depending on your outfit and the occasion.
- Belts: Belts can be a great way to cinch in your waist and add definition to your outfit. You can opt for a thin belt for a more subtle look, or a wide belt for a more dramatic effect.
Remember, accessorizing is all about balance. Don’t go overboard with too many accessories as it can overwhelm your outfit. Choose a few key pieces that complement your outfit and personal style.
The Best “Pretty Little Thing” Pieces for Your Wardrobe
“Pretty Little Thing” offers a wide range of trendy and affordable pieces for your wardrobe. Here are some of the best pieces to add to your collection:
- Bodycon Dresses: “Pretty Little Thing” is known for its figure-hugging bodycon dresses. These dresses come in a variety of styles and colors, and they are perfect for a night out or special occasion.
- Crop Tops: Crop tops are a staple in any “Pretty Little Thing” wardrobe. They come in a variety of styles such as off-the-shoulder, halter neck, and tie-front, and they can be paired with high-waisted jeans or skirts for a chic look.
- Jumpsuits and Rompers: Jumpsuits and rompers are a versatile piece that can be dressed up or down. “Pretty Little Thing” offers a variety of styles such as wide-leg jumpsuits, short rompers, and off-the-shoulder styles.
- Faux Leather Jackets: A faux leather jacket is a must-have in any wardrobe, and “Pretty Little Thing” offers a range of styles from classic biker jackets to oversized styles.
- Chunky Knit Sweaters: Chunky knit sweaters are perfect for colder weather and “Pretty Little Thing” offers a variety of styles such as oversized, cropped, and cable-knit sweaters.
- Midi Skirts: Midi skirts are a classic piece that can be dressed up or down. “Pretty Little Thing” offers a range of styles such as pleated, wrap, and floral midi skirts.
- Denim Jackets: A denim jacket is a timeless piece that can be worn year-round. “Pretty Little Thing” offers a range of styles such as cropped, oversized, and distressed denim jackets.
Remember, “Pretty Little Thing” is known for its fast-fashion and affordable clothing, so it’s important to be mindful of the environmental impact of your purchases. Consider investing in quality pieces that will last for years, and donate or recycle clothing that you no longer wear.
Summer Style: Rocking a “Pretty Little Thing” Swimsuit
Summer is the perfect time to show off your “Pretty Little Thing” swimsuit. Here are some tips on how to rock your swimsuit with confidence:
Choose a Style that Flatters Your Body: “Pretty Little Thing” offers a wide range of swimsuit styles, including bikinis, one-pieces, and high-waisted styles. Choose a style that flatters your body type and accentuates your best features.
Accessorize Your Swimsuit: Add a touch of glamour to your swimsuit with accessories such as sunglasses, hats, and jewelry. A colorful beach bag can also add a pop of color to your beach look.
Cover-Up Options: Cover-ups can be a stylish way to transition from the beach to a beachside restaurant or bar. “Pretty Little Thing” offers a range of cover-up options such as sarongs, kaftans, and beach dresses.
Confidence is Key: The most important thing when wearing a swimsuit is to wear it with confidence. Embrace your body and rock your swimsuit with confidence and style.
Sun Protection: Don’t forget to protect your skin from the sun. Wear sunscreen, a hat, and sunglasses to protect your skin and eyes from harmful UV rays.
Remember, summer is all about having fun and enjoying the sunshine. Choose a “Pretty Little Thing” swimsuit that makes you feel confident and comfortable, and enjoy your time at the beach or by the pool.
The Evolution of the “Pretty Little Thing” Trend Over Time
The “Pretty Little Thing” trend has evolved significantly over time. Here is a brief overview of the trend’s evolution:
- Early Years: “Pretty Little Thing” was founded in 2012 by brothers Umar and Adam Kamani, who also founded the online fashion retailer Boohoo. In its early years, “Pretty Little Thing” focused on providing affordable and trendy clothing for young women.
- Rise in Popularity: In 2017, “Pretty Little Thing” gained significant popularity thanks to its social media marketing strategy and collaborations with celebrities such as Kourtney Kardashian and Olivia Culpo. The brand’s bodycon dresses, crop tops, and oversized sweaters became a staple in many young women’s wardrobes.
- Expansion of Product Lines: As the brand’s popularity grew, “Pretty Little Thing” expanded its product lines to include swimwear, accessories, beauty products, and even homeware. The brand also began to offer a wider range of sizes, including plus sizes.
- Sustainability Efforts: In recent years, “Pretty Little Thing” has made efforts to become more sustainable. The brand launched a recycled collection made from plastic bottles, and it has pledged to make all of its packaging recyclable by 2025.
- Diversity and Inclusivity: “Pretty Little Thing” has also made efforts to become more diverse and inclusive. The brand has worked with a range of models and influencers from different backgrounds and body types, and it has launched a modest fashion collection for women who prefer more covered-up styles.
Overall, the “Pretty Little Thing” trend has evolved from a simple online fashion retailer to a global brand that offers a wide range of products and strives to be more sustainable and inclusive.
The Evolution of Pretty Little Thing’s Fashion
“Pretty Little Thing” has been at the forefront of fast fashion, constantly evolving its fashion trends to meet the ever-changing tastes of its target market. Here are some of the notable evolutions of the brand’s fashion:
- Bodycon Dresses: “Pretty Little Thing” was known for its bodycon dresses in its early years, with styles ranging from simple and elegant to more daring and risqué.
- Athleisure: As the athleisure trend began to take hold, “Pretty Little Thing” introduced a range of comfortable and stylish activewear, including leggings, sports bras, and hoodies.
- Festival Fashion: “Pretty Little Thing” is also known for its festival fashion, with fringed tops, denim shorts, and colorful accessories being a staple of its collections.
- Bold Colors and Prints: In recent years, “Pretty Little Thing” has embraced bold colors and prints, with neon hues, animal prints, and tropical motifs becoming a prominent feature in its collections.
- Modest Fashion: “Pretty Little Thing” has also expanded its fashion offerings to include modest fashion, catering to women who prefer more covered-up styles. This collection includes maxi dresses, kaftans, and hijabs.
- Sustainability: “Pretty Little Thing” has recently made strides towards sustainability, launching a recycled collection made from plastic bottles, and introducing sustainable practices throughout its supply chain.
Overall, “Pretty Little Thing” has evolved to stay relevant and cater to the fashion tastes of its target market. The brand continues to push the boundaries of fashion, incorporating new trends while staying true to its affordable and accessible ethos.
FAQ
Sure, I can help with some frequently asked questions (FAQ) about “Pretty Little Thing”:
What is Pretty Little Thing?
“Pretty Little Thing” is a fast-fashion online retailer that offers a wide range of affordable clothing, accessories, and beauty products for young women.
Where is Pretty Little Thing based?
“Pretty Little Thing” is based in Manchester, UK, and has a global presence with operations in the US, Europe, and Australia.
How can I contact Pretty Little Thing customer service?
You can contact “Pretty Little Thing” customer service through its website, where you can submit a support request or use its live chat feature. You can also contact them through social media.
Does Pretty Little Thing offer international shipping?
Yes, “Pretty Little Thing” offers international shipping to over 180 countries worldwide. Shipping rates and delivery times vary by location.
Does Pretty Little Thing have physical stores?
No, “Pretty Little Thing” is an online-only retailer and does not have any physical stores.
What is Pretty Little Thing’s return policy?
“Pretty Little Thing” has a 28-day return policy for most items. Items must be returned in their original condition, with tags attached. Some items, such as earrings, swimwear, and underwear, are non-returnable for hygiene reasons.
Does Pretty Little Thing offer student discounts?
Yes, “Pretty Little Thing” offers a student discount of 20% off all orders for verified students.
Conclusion
In conclusion, “Pretty Little Thing” has become a popular online fashion retailer that offers trendy and affordable clothing, accessories, and beauty products for young women. The brand has evolved over time, incorporating new fashion trends and expanding its product lines to include sustainable and inclusive options. “Pretty Little Thing” continues to be a leading player in the fast-fashion industry, catering to the ever-changing tastes of its target market. Its popularity and success can be attributed to its social media marketing strategy, collaborations with celebrities, and global shipping options. While the brand has faced criticism for its fast-fashion practices, it has made efforts to become more sustainable and inclusive, which is a positive step towards a more responsible and ethical fashion industry.
