One of the biggest department store groups in Australia is Myer, and they always put their customers first in all of their decisions and deeds. In Australia, they run 61 department stores. They are dedicated to being Australia’s favorite department store with over 11,500 team members by giving warm, helpful service, premium and exclusive products, and appealing value. The core of Myer is composed of team members. A fulfilling and engaging career path with several options across their retail outlets and support office is what they offer to team members. Their employees have the chance to learn about the retail sector, get special discounts and offers, receive training and development, and work in a stimulating atmosphere. Myer is an upmarket to midrange Australian department store chain. Myer sells a wide variety of goods, including apparel, footwear, and accessories for women, men, and children; cosmetics and fragrances; home goods; electrical; furniture and bedding; toys; books and stationery; food and sweets; and travel-related items. David Jones is the primary department store rival of Myer. Myer (emphatic Australian mid-range to upscale department store chain MYER, also known as Myers. It conducts business in each of Australia’s states as well as one of its two autonomous territories. Elyse Knowles, who was hired as a brand ambassador in 2018, and Kris Smith are currently representing Myer. In 2019, Myer hired Western Australian Indigenous model Sarsha Chisholm as the brand’s “Youth Ambassador” and Australian actress Asher Keddas as the “Style Ambassador” of the company. The history of charity established by our founder is the foundation of Myer’s community involvement. They think that by getting involved in and giving back to the communities where they work and live, we can have a good social influence, leave a lasting legacy, and contribute to constructive change.
OVERVIEW
Myer is a chain of upscale to midrange department stores in Australia. Myer offers a wide range of products, such as clothing, shoes, and accessories for men, women, and children, as well as cosmetics, home goods, electrical items, furniture, and bedding, toys, books, stationery, food, sweets, and travel-related items. Myer’s main competition in the department store market is David Jones. Myer, a major player in the Australian fashion business and a leading fashion authority, participates in major fashion events like the Adelaide Fashion Festival, Mercedes-Benz Fashion Week Australia, Virgin Australia Melbourne Fashion Festival, and Telstra Perth Fashion Festival. Myer is also known for its race-wear fashion; they celebrate their love of style, interpretation, and elegance by sponsoring the Victoria Racing Club’s Myer Fashions on the Field competition on some of the largest race days in Australia. Through its in-store Christmas events, such as Giftorium, Santaland, and the Myer Christmas Windows in Melbourne and Brisbane, Myer is dedicated to upholding and establishing new Christmas traditions for Australian families. Additionally, Myer contributes to holiday activities in the areas surrounding our stores, such as the Myer Hobart Christmas Pageant. The New Myer strategy fosters innovation and offers customers the experiences they seek. We are constantly looking into new cooperation options that fit with the overall business goals and our fundamental customer values.
For consideration, kindly submit offers through one of their designated sponsorship consultants. If they find an alignment with our goals, they will get in touch. Myer regrettably cannot help with requests for donations or individual support.
History
Sidney Myer, a destitute Russian immigrant who landed in Melbourne in 1899, went on to build one of Australia’s biggest retail companies.
Before relocating to Bendigo and opening the first Myer store there in 1900, he and his brother spent a brief period working at a drapery shop on Flinders Lane.
They maintained their success and launched a second Myer shop in 1908. Sidney purchased a drapery shop in Melbourne’s Bourke Street in 1911. He constructed the Myer Emporium department store there after purchasing several of the nearby properties.
Sidney developed the business after establishing himself in Melbourne by opening locations in Adelaide and eventually all around Australia.
He married Merlyn Baillieu, the 22-year-old daughter of a well-known Queenscliff family, in 1920.
How can I sign up?
STEP 1
Go to the Myer gift registry at the Myer shop that is closest to you. They kindly request that you register for a month or more before you distribute your invitations.
STEP 2
A scanner will be provided for you to use to add items to your list. You are free to scan anything and everything. Ask for their assistance if you’re unsure whether something is appropriate. You can access your gift list in our national system as soon as you’re done scanning it. Leading up to the event, you can make adjustments or add goods at any time, at any store. They may also arrange for the delivery of your gifts.
STEP 3
To make it simple for your visitors to locate your registration, a special registry number will be generated for you. They will provide you with registry cards that explain that you have a gift wish list at Myer to add to your invitations. Email can also be used to distribute your register. Gifts can be purchased by your guests in person, over the phone, or online.
SWOT ANALYSIS OF MYER
Myer Advantages
The fundamental elements of Myer’s business that provide it a competitive edge in the market are considered its strengths.A brand’s strength can be ascribed to a number of factors, including its financial stability, its human capital, the uniqueness of its goods, and intangible assets like brand value. The following are Myer’s Strengths according to the SWOT analysis:
1. Upscale mid- to high-end department store chain in Australia
2. Myer has locations in every state and the Australian Capital Territory of Australia.
3. A wide selection of brands at reasonable prices give consumers lots of options.
4. A strong reputation and brand presence in Australia
5. customer-focused Service
Weaknesses of Myer
A brand’s weaknesses are particular aspects of its operations that might be enhanced to bolster its position. Some weaknesses can be characterised as characteristics that the company lacks or in which the rivalry excels.
The Myer SWOT Analysis has the following weaknesses:
1. An underdeveloped distribution network that only operates in a few Australian cities
2. Retail area costs are rising, yet showroom space is not being used to its full potential.
3. Target consumers have no presence outside of Australia.
Opportunities for Myer
Any brand has the opportunity to develop in specific sectors in order to increase its customer base. A brand may have opportunities for geographic expansion, product improvements, better communication, etc. The opportunities in the Myer SWOT analysis are as follows:
1. Given that foreign companies dominate the retail industry, there is a chance to collaborate with them.
2. A chance to boost traffic by investigating creative advertising tactics
3. Improve showroom performance through efficient employee use
Threats against Myer
Risks might come in the shape of things that could hurt a company’s operations. Threats can originate from a number of places, such as heightened rivalry, altering governmental agendas, competing for products or services, etc.
The following are the risks identified in Myer’s SWOT analysis:
1. As lifestyles change daily, so do consumer tastes.
2. Because discretionary income is declining due to the slowdown, customers are extremely careful about their purchases.
3. It is challenging to reach out to all societal groups
Competitors of Myer
In the market, several companies are vying for the same group of consumers. Following are Myer’s top 4 rivals:
- David Jones Limited, Inc.
- Williams Scarfe
- Third, Kmart Australia
- Focus on Australia
Thus, the Myer SWOT analysis is complete.
What is Myer One?
he loyalty programme for Myer department stores in Australia is called Myer One.
You can earn credits when you shop at Myer once you enroll for no charge.
2 credits are earned for every $1 spent, and 2,000 credits will get you $20 in rewards that you can use in-store or online. This implies that you must spend $1,000 to receive a $20 incentive, thus giving you 2% back on every purchase.
Myer One can be a lucrative program, but the advantages only become apparent for individuals who wouldn’t think twice about spending thousands of dollars at the retailer.
There is no reason not to swipe your Myer One card anytime you do make purchases, even though that is probably not the case for the majority of us. There are other additional partners as well, which may aid in your quest to acquire those $20 gift cards for purchases.
The $1,500 threshold for Silver membership is not too improbable, especially if you need to purchase a mattress or another expensive item. If you have a Myer One membership on hand, you won’t miss out on those chances to earn points.
How do I sign up with Myer One?
Here are the steps for signing up with Myer One.
Obtain the Myer One registration page’s URL.
Enter the information for your temporary Myer One card, if applicable.
Fill in the remaining fields for your personal information.
You are now a Myer One member.
Membership tiers for Myer One
Myer One offers three extra membership tiers for high spenders, which can only be acquired by purchasing. These stages are calculated from 1 April to 31 March of each rolling year and offer considerably greater prizes. The same time frame applies to membership levels.
SILVER MYER ONE
Spending at least $1,500 in a membership year earns you Silver Myer One. Silver members also receive a $15 birthday incentive and a $10 membership anniversary award in addition to the base benefits.
GOLD MYER ONE
Earned by spending more than $6,000 in a membership year, Myer One Gold has a few extra advantages than Silver, similar to airline status. Gold members receive free standard online delivery, a $20 birthday reward, a $15 membership anniversary award, free in-store gift wrapping, and other benefits.
PLATINUM MAYOR ONE
You would likely need to be spending significantly more than $6,000 in annual spending to access the exclusive Platinum tier, which is invite-only. Benefits include free big and bulky internet deliveries, a $30 birthday certificate, a $20 membership anniversary incentive, unique shopping events, and customized shopping parties.
How do you Earn Myer One points through other partners?
These alliances will make it easier for loyal Myer One members to accrue more credits, which will enable them to reach the 2000 credit/$20 prize faster. Spending with these affiliate companies does not count toward rising Myer One membership status, either.
Europcar and Hertz
Hertz and Europcar, two attractive program partners for Myer One, are automobile rental companies. For both, the criteria are quite similar: for every $1 you spend on time and kilometer costs, you can earn two Myer One shopping credits. Only Australia-based rentals qualify for Hertz, however, Europcar also awards points for rentals in Australia and New Zealand. Simply input your Myer One number in the “Frequent Traveler” area in either scenario and double-check that the names on both accounts are the same.
Air New Zealand
For every dollar spent on flights booked online at airnewzealand.com.au/myer-one, Myer One members of Air New Zealand can receive two shopping credits. To start earning, make sure to enter your Myer One card information on the “Review and Pay” page at the time of booking.
Superga and IGA
When you spend $30 or more on groceries or alcohol at eligible IGA and SUPA IGA stores, you might receive 1 Myer One credit for every $1 spent. The number of participating retailers is constrained, and they are only found in Victoria and New South Wales.
HelloWorld
Do you want to plan a huge vacation when everyone can travel once more? For every $2 spent, Myer One members might earn one credit. However, there may be minimum spending requirements and a $10,000 transaction limit. Here is a list of the involved organizations.
VISA CREDIT CARD FOR MYER
The Myer credit card offers one credit for every dollar spent, wherever. As a result, every $2,000 used on the credit card would result in a $20 gift card incentive. Prior bonus deals included 10,000 shopping credits at registration, each worth $100. The first year has no yearly fee.
Those who appreciate using their rewards at Myer may be interested in the Myer Visa credit card.
What is the time frame for a click-and-collect order?
Like Santa, the crew puts forth extra effort throughout this season to finish all of the gifts in time for Christmas. However, they advise finishing your online shopping by December 21 since we cannot guarantee that purchases placed for Click and Collect on December 22 will be ready for collection by Christmas.
It will take a bit longer, but we’ll transfer any item in your purchase for free if it needs to be moved from another location to your preferred collection store.
If your order includes numerous goods, some of them might be ready for pickup before others.
If that occurs, you can either choose to pick up the entire purchase at once, or you’ll receive separate notifications when each item is ready for pickup.
What are the costs and available delivery options?
Fee for Standard Delivery: Delivery charges using standard delivery are $9.95. Free with orders of $99 or more Customers in metro areas should allow 3 to 7 business days for standard delivery to arrive. Additionally, consumers in WA, NT, and regional areas around the nation must wait for 7 to 10 working days. Please be aware that typical delivery times may have delays of a few days during extremely busy times.
Express Delivery
Express Delivery costs a fixed $12.95. On the checkout page, we will inform you if Express Delivery is an option for your order. Customers in metro areas can get their express deliveries in 1–3 days, but those in WA, NT, and other regional areas across the nation must wait 2–4 days.
- How do I track my order?
- Updates on Delivery Orders
You will receive an email from them with tracking information once your order is prepared for delivery. Throughout the delivery process, their delivery partner will provide updates to you as well. Multiple shipments may be dispatched from various locations if your order includes multiple items. If that occurs, you’ll be notified via email when each package is prepared for delivery.
Track My Order
With Myer, you can check the status of your order. Using your Myer order number and contact information, go to Track My Order. Your order confirmation email contains your order number. Alternatively, if you have a Myer account, you can sign in to see the progress of your order.
What’s the process for making payments?
The initial payment, if you’re a new Afterpay user, must be made at the time of purchase. Unless you make voluntary payments, the remaining three installments will be automatically taken from your designated card every two weeks.
Your first payment, if you’ve used Afterpay before, will be taken out at the moment of purchase (or two weeks after your purchase if your order is over $500) for orders under $500.
By logging into your Afterpay account, you can see your payment schedule. You can also make voluntary payments once logged in to finish your order before the due date.
How do I exchange or return an Afterpay-purchased item?
You can return your Afterpay purchase in person or by mail for a refund if you decide you no longer want it. Read more here about our return alternatives.
Following our receipt and acceptance of your return, we’ll inform Afterpay to stop all further payments.
The money made in installments will be returned to the card you used to place the order if you have already made one or more payments.
If you’ve returned the item to us by mail, they will send you an email to let you know how your refund is coming along.
Additionally, Afterpay will contact you to inform you that your future payments have been stopped.
How do I acquire MYER one Credit?
For every dollar you spend on eligible transactions at Myer as an MYER one Member, you (together with your Additional Cardholder) earn 2 MYER one Credits.
Additionally, bonus MYER one Credits may be earned through occasionally available incentives or promotional programs or on certain transactions made with the Myer branded credit card.
ONE Gift card purchases, purchases made on eBay through the Myer store, non-merchandise donations made through the Give Registry, lay-by payments, credit card payments, delivery fees, Mural Hall, and several other food and service outlets do not earn credits.
As participating Partners of the MYER one Program, both you and your Additional Cardholder can earn MYER one Credits.
Depending on the Partner, a different number of MYER one Credits might be gained there. There can be minimal requirements or unique requirements. Details can be found at Myer one affiliates.com.au.
How do I tackle a lost MYER one Card?
By entering your account at myer one.com.au, you can request a new card. You’ll need your MYER one Member number to complete this.
Your Member number can be found on a recent MYER one email or a previous Myer transaction (your MYER one Member number will be printed on the bottom of the receipt).
Your replacement card should arrive three weeks after you request it. In the meanwhile, remember to use your MYER one Member number when making purchases in-person or online to avoid missing out on MYER one Credits.
Download the MYER one App, choose “I’M A MEMBER,” then “Forgot Member number,” and then follow the on-screen instructions to access a digital MYER one Card as an alternative.
My Myer online account is connected to my MYER one Number. Why don’t I see my exclusive member deals when I check out?
You might need to reset your link for MYER one in your online account if a special MYER one Member deal is available and your qualified purchase is not getting discounted at the checkout.
To reconnect your MYER one Number to your Myer Account, follow the steps listed below.
- Select “My Account” after logging into your Myer account.
Then click on log in - From the ‘My Account menu, choose ‘MYER.
- In the “Membership Number” section, enter your MYER one membership number once more and
- choose “Update Membership.”
- They will re-link your accounts.
- On the day you shop, there might not be any special MYER Member deals available. On the product detail page, look for an MYER one offer message to confirm this.
Can I join the MYER one Program using the MYER one App?
When you sign up for Myer one through the Myer one App, you’ll immediately have access to a digital Myer one Card.
Will I get a plastic Myer one Card if I sign up for the Myer one Program via the Myer one App? You won’t get a real card if you join Myer one using the Myer one App; instead, you’ll have access to a digital Myer one Card.
To apply for a Myer Credit Card, do I have to be an MYER one member?
You must be an MYER one member, either a Primary MYER one member or an Additional MYER one member, to apply for the Myer Credit Card.
You can still apply for a Myer Credit Card even if you aren’t the Primary MYER one member; however, any Credits you earn using the card will be applied to the Primary MYER one person to whom it is tied.
If you already have an MYER one membership, you must supply your MYER one card number when applying for a Myer Credit Card.
You will be automatically registered in the MYER one program throughout the application process if you are not currently a member of MYER one.
Can I apply for a second Myer credit card?
Any additional person you permit to do transactions on your account qualifies as an additional cardholder, yes.
They’ll get their card and be able to use your account to make purchases. Cardholders of the Myer Credit Card may add one more cardholder for a $9 yearly charge.
One additional cardholder who is at least 16 years old may be added to your account. Please include their information in the “Additional Cardholder” section of the application form or submit a request for one through Myer Credit Card Online.
Your MYER one account must be linked to another credit card holder on your Myer Credit Card account.
Your second cardholder may be qualified to apply for their card if they are 18 years of age or older.
How do I use my Myer credit card to get credits?
You could get:
Every $1 spent on qualifying purchases at Myer or online at myer.com earns you three MYER one Credits.
Every $1 spent on eligible purchases at MYER one affiliates can earn you up to 3 MYER one Credits.
In addition, for every $1 spent on qualifying products worldwide, 1 MYER one Shopping Credit is awarded.
You must enter your MYER one card number and use your Myer Credit Card to purchase Myer and MYER one affiliates to receive the maximum number of Credits.
When making purchases from Myer online, enter the MYER one number located on the back of your credit card to complete the transaction.
You won’t receive any Credits for that transaction if you don’t present your MYER one card number at Myer. When using your Myer Credit Card to pay for all qualifying purchases at an MYER one affiliate, you will receive 1 Shopping Credit for every $1 spent, even if you do not present your MYER one card number.
To earn and use Credits, you must be an MYER one program participant. The MYER one program terms, which are available at myerone.com.au/TermsAndConditions, govern membership, credit earning, and redemption.
FAQ
If I placed an online order; how will I get it?
When you order online at Myer, they provide a variety of delivery and collection choices, including Free Click & Collect, Standard and Express Delivery, as well as a special delivery service for Big & Bulky items. Before you complete your purchase, you will have a variety of options to pick from based on the products’ location and availability.
Can someone else pick up my order on my behalf?
Before you complete your checkout, you can choose another person to pick up your item. To send them a copy of the collection email, you must give us their name and email address. When they come in, they will need to bring it as well as a copy of their ID.
Where is the Parcel Locker address nearest to me?
To find a collection site close to your home, place of employment, or another suitable location for you, enter your address or postcode or use the location icon at the online checkout. While some Parcel Lockers offer 24/7 access, some do not, so you should make sure the Parcel Locker you intend to use meets your needs.
Why did I only get a portion of what I ordered?
The things you’ve ordered may occasionally come from different parts of Australia. They might mail them separately so we can deliver your order to you as soon as feasible. If this occurs with your order, they will contact you to let you know, and you may use Myer Track My Order to track each box separately.
Are there any products that aren’t eligible for returns?
Some items, such as those labeled as clearance or reduced to clear, are barred from change-of-mind returns. You can find a complete list of exclusions in the returns policy. However, if you must return an item because it is faulty or damaged, you have rights under consumer guarantees that are unaffected by this policy.
How do I get my money back?
Any refund you are entitled to will be issued back to the original payment method whenever possible. If we are unable to do so, we will provide you a Myer Returns Card for the amount of your refund. The card can be used in-person or online for future Myer purchases and has a three-year expiration date.
Do MYER one Rewards have a lifespan?
MYER one Rewards do lose their validity after a year. By phoning 1300 398 226 or visiting retail. Myer gift cards.com.au, you can find out when your reward expires. You can view the “Valid To” date on the Reward displayed on your MYER one App if you have downloaded it and signed in.
What products can I buy using my MYER one Rewards?
Even on items that are on sale, you can use your MYER one Rewards to make purchases at any Myer store or online at myer.com.au. The Myer Market, the eBay Myer store, gift cards, credit card payments, non-merchandise donations made through the Give Registry, Mural Hall, and a few other places that sell food and services are all excluded from the use of MYER one Rewards.
CONCLUSION
With 60 shops, Myer is one of the leading department store companies in Australia. They prioritize putting their customers ahead in all of the decisions and actions they make. They are dedicated to being Australia’s favorite department store with the support of our 11,000+ team members by providing amiable, helpful service, premium, and exclusive brands, and appealing value. Myer sells a wide variety of goods, including apparel, footwear, and accessories for men, women, and children, as well as toys, cosmetics, home goods, furniture, and electrical items. The history of charity established by our founder is the foundation of Myer’s community involvement. They think they can have a positive social influence, make a lasting contribution, and aid in positive change by getting involved in and giving back to the communities where we live and work.
